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Facebook Hints and Tips

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Businesses create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.

For example, a care provider may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors.

The Proud to Care team can deliver training on how to create adverts and make the most out of your budget. If this is something you are interested in then please contact us at proudtocare@westsussex.gov.uk

Facebook Posts

Post at the right time

12pm, 3pm, and 7pm tend to be good times to post fresh content on Facebook as research shows this is when most people will be using social media. However you will be able to view your own Facebook insights to find out which of your posts are the most popular so you can get a better picture of what works for you and your audience.

Learn More About the People that Matter to Your Business with Facebook Audience Insights – https://www.facebook.com/business/news/audience-insights

Post good news stories

People want to see real life stories and this will help you to engage with the local community by giving them a chance to see all the great things that you and your team do.

Thank your staff

It is always nice to receive recognition for a job well done, thanking staff on Facebook or posting testimonials from residents, family members, or staff is a great way to spread the positive message.

REMEMBER to ask permission from ALL parties involved before posting anything on social media.

Post photos

74% of users visit Facebook daily and 96% access it on a mobile device and most people scroll until something grabs their attentions. Imagery needs to be eye catching so make sure yours stands out and includes a call to action.

Example post with imagery:


We have an amazing team of Care Assistants and we are now looking to welcome new starters. If you know anybody who might be interested in joining our team please get in touch by phone (Insert number) or email (insert email) or visit our website to find out more (include link).

In a Facebook post that is advertising a job vacancy you should include a *call to action; this could be a link to your website jobs section so candidates have a chance to learn more about the role and the care setting they will be applying to.

* call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”

Post videos

Videos are a hot topic on Facebook with over 8 billion watched every day. Make the most of this and post a short video that shows:

  • You and your team
  • Just saying hello
  • Recognition of team members
  • What your team love about their job

BE AWARE: 85% of videos on Facebook are watched without sound so add subtitles where possible.

Post about your service

Talk about the service you provide and how important the work you do is. Your brochure and website probably already has some great content about what you offer and how this benefits your customers; use this content to help you create engaging posts on Facebook.

Promote events or days out

Are you hosting an event that is open to families and members of the public? Why not advertise it on Facebook. It is also a great way for residents/clients families to keep up to date with what is going on and for them to see how well their loved ones are being cared for.

Facebook Groups to join or post in:

It would be a good idea to engage with local groups on Facebook to help build your reputation in the local community. There are an abundance of community pages on Facebook that allow you to directly post job vacancies and is a great opportunity to reach members of the local community that you might not otherwise have access to.