Post at the right time
12pm, 3pm, and 7pm tend to be good times to post fresh content on Facebook as research shows this is when most people will be using social media. However you will be able to view your own Facebook insights to find out which of your posts are the most popular so you can get a better picture of what works for you and your audience.
Learn More About the People that Matter to Your Business with Facebook Audience Insights – https://www.facebook.com/business/news/audience-insights
Post good news stories
People want to see real life stories and this will help you to engage with the local community by giving them a chance to see all the great things that you and your team do.
Thank your staff
It is always nice to receive recognition for a job well done, thanking staff on Facebook or posting testimonials from residents, family members, or staff is a great way to spread the positive message.
REMEMBER to ask permission from ALL parties involved before posting anything on social media.
74% of users visit Facebook daily and 96% access it on a mobile device and most people scroll until something grabs their attentions. Imagery needs to be eye catching so make sure yours stands out and includes a call to action.
Example post with imagery:
We have an amazing team of Care Assistants and we are now looking to welcome new starters. If you know anybody who might be interested in joining our team please get in touch by phone (Insert number) or email (insert email) or visit our website to find out more (include link).
In a Facebook post that is advertising a job vacancy you should include a *call to action; this could be a link to your website jobs section so candidates have a chance to learn more about the role and the care setting they will be applying to.
* call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”
Videos are a hot topic on Facebook with over 8 billion watched every day. Make the most of this and post a short video that shows:
- You and your team
- Just saying hello
- Recognition of team members
- What your team love about their job
BE AWARE: 85% of videos on Facebook are watched without sound so add subtitles where possible.
Post about your service
Talk about the service you provide and how important the work you do is. Your brochure and website probably already has some great content about what you offer and how this benefits your customers; use this content to help you create engaging posts on Facebook.
Promote events or days out
Are you hosting an event that is open to families and members of the public? Why not advertise it on Facebook. It is also a great way for residents/clients families to keep up to date with what is going on and for them to see how well their loved ones are being cared for.